The traditional method of marketing is to have a sales team who meet
customers and propose products using physical samples, which is costly in
the long term. Decision making is also hard for the customer because it is
difficult to visualize for example a kitchen cabinet installation, Signage, Car
accessories, specifically car rims. How will it look in real life size? The design
may look great on a small sample piece but may not when it is scaled up to
actual size. By which time it is too late for the customer to change it.
Our VEM website and App is tailored for the business that wants to reduce
dependence on sales visits, production costs, travel time to and fro
customers office or home, eliminate the need to make samples and thus
save time and money. They also gain a competitive edge and savvy profile
through the use of this most modern technology; augmented reality, to
present designs to their customers. The business member logs into his
member’s area and upload products, generate AR markers and send or
hand them over to his customers.
Our business members who will use this website will need to get their
customers to download the FREE APP from the Appstore platform so that
they can view the products in the markers given or emailed to them. They
can do a screen grab of what they ‘see’ through their device and share that
on social media. This will help to increase the business’ customer base,
build brand awareness and increase market share for them.
As stated above our target market is bona fide businesses in manufacturing
and retail. VEM aims to take the guesswork out of the customer’s decision
making. The customer can literally ‘see’ the end product as if it already
exists thus making it very easy for them to choose the products they truly
want.